Vp Marketing Job In Scottsdale At Massage Envy

Produce successful creative briefs and partner with the creative team to develop compelling creative that drives results. Massage Envy needed a central source of truth for all of its franchisees’ information. We initiated conversations and fostered engagement within key social channels. Facebook offered us efficient ways to connect with highly targeted audiences, and to provide prospects with meaningful offers that resonated with their specific interests and needs.

Find the most crucial people you need to bring your product to with our advanced search features and then immediately take action, leaving your competition in the dust. Demonstrated ability to leverage data analytics to drive business performance. Has utilized marketing mix modeling and multi touch attribution to improve media contribution. 15+ years’ experience in a media strategy role leading teams of diverse talent and marketing capabilities in an agency or large corporation. Lead effort in the utilization of data-driven methodology, analyses, and measurement, to improve the effectiveness of all performance marketing channels. Create and implement a multi-touch point strategy that connects performance marketing channels that enhances brand value / equity and drives optimization and customer personalization. Develop and lead integrated performance strategies throughout the marketing eco systems for optimal performance and effective customer engagement including, but not limited to; Media , CRM, Brand Experience/ Activation, Website and App and Regional/Local marketing.

Former Radioshack Ceo, Walgreens Exec To Lead Massage Envy

Prepare or present reports concerning activities, expenses, budgets, government statutes or rulings, or other items affecting businesses or program services. Lead agency partners to develop and deliver media strategies that drive guest acquisition and increased memberships and member revenue at the best ROI. “I am super excited to be a part of Massage Envy and the wellness industry. I wanted to join a people-focused culture with a great purpose. That’s what really attracted me to Massage Envy,” Cary said.

Excellent interpersonal skills and ability to establish and maintain effective relationships with other management leadership, team members, franchisees, and vendors, as necessary. The result was dramatically increased engagement with the therapist community and a wave of new hires. Developed an enhanced Email Marketing program through the current management system. Implemented a frequent schedule of content refreshes on microsites, social media sites, and blogs to keep prospects and members informed and active in the Massage Envy community. Optimized microsites, social media, review and directory sites (Yelp, Google, etc.) for local SEO. Power up your marketing and get people to pay attention to your business, pursuit, or clients. Find prospects, develop your lists, and track your marketing campaigns without even having to leave the RocketReach suite.

Massage Envy Marketing Manager Salary

Founded in 2002, Massage Envy has more than 1,150 franchise locations in 49 states that have together delivered more than 100 million massages and facials. For more information, visit , or follow us on Instagram, Twitter, and Facebook at @MassageEnvy. Ensure collaborative workflow and integration processes with strategic planning, project management, creative services, technical services, business development, and operations to optimize the delivery of performance marketing services. “We wanted to centralize review management, social media management, as well as a lot of other paid services,” she says. Most recently, Cary served as chief marketing officer for La Quinta Inns and Suites for 12 years, where for among her most recent career experiences, she played a key role in the revitalization and expansion of the franchised hotel chain. Prior that that, Cary served as the chief customer officer for department store retailer, Belk, where she created a new brand positioning and identity, and improved media effectiveness. The Vice President of Marketing is responsible for leading the brand’s media and marketing efforts to drive guest acquisition, membership, and effective customer engagement, while building Massage Envy’s brand equity.

Then we could start to see the picture of our most loyal customers, their behaviors, flags indicating people not retaining the brand, flags that show a guest is more or less likely to convert if they don’t on their first visit. They don’t care about the clients at all if they aren’t able to pay for their services.

“I will leverage all parts of my marketing background to help drive value for our franchisees,” she said. Direct or coordinate activities of businesses or departments concerned with production, pricing, sales, or distribution of products. Analyze operations to evaluate performance of a company or its staff in meeting objectives or to determine areas of potential cost reduction, program improvement, or policy change. Skilled at leveraging the powers of creative content and storytelling to engage customers in relevant ways. Partner with National Franchise Conference team to develop and market national conference to franchisees. Ensure that the Performance Marketing and Regional Marketing teams and franchise co-ops are deploying synergistic, best-in-class strategy and execution of campaigns, continuously testing to improve ROI, and achieving desired results.

How Marketing Managers At Massage Envy Rate Their Compensation

We gave them four years of customer transactions so they could harness the insights. They started to define behavioral profiles, our most loyal members, our high value, low value, mid value segments. Today, Massage Envy has a newly upgraded POS system, an upgraded CRM system and a Dentsu agency roster – Merkle, Carat and iProspect – to help execute campaigns nationally. For the past three years, Corley has helped assemble the core pieces of Massage Envy’s marketing technologies and partnerships.

Founded in 2002, Massage Envy has more than 1,170 franchised locations across the United States that have together delivered more than 135 million massages and facials. Cary has more than 25 years of marketing experience in the hotel, consumer packaged goods, retail, and hospitality sectors. Among her most recent career experiences, she played a key role in the revitalization and expansion of franchised hotel chain La Quinta Inns and Suites. Cary also previously served as the Chief Customer Officer for department store retailer, Belk, where she created a new brand positioning and identity, and improved media effectiveness. Prior to these roles, she held marketing leadership positions at Brinker International, Dean Foods, Gerber, and Ralston-Purina. The Massage Envy franchise network, through its franchise locations, is the leading provider of therapeutic massage and skin care service.

Develop and implement test and learn strategies that continue to improve and evolve the media strategies and creative execution. At the time, the majority of Massage Envy’s customer reviews on sites like Yelp, Google My Business, and others were going unanswered. Reviews were increasing in volume and visibility, and “their importance is just skyrocketing,” explains Corley. An all-new suite of apps, expertise, and services to manage this crisis today, and thrive tomorrow. Our multi-tiered digital plan included shoppers who were simply shopping the category. Clear messages and compelling offers efficiently brought those shoppers back and converted them into new customers.

• We weren’t able to grow the team and hire the right analytics people, but I’d engaged in the past with an analytics vendor.
• Prior to these roles, she held marketing leadership positions at Brinker International, Dean Foods, Gerber, and Ralston-Purina.
• The company has recently been named the best franchise by Forbes Magazine in its investment range.
• Massage Envy needed a central source of truth for all of its franchisees’ information.
• But we do national level media buys, and the CRM strategy is all on the national level.

The data gathered was used to refine and inform the marketing strategy as we sought to constantly improve and optimize the systems that drove leads and ultimately sales. See how your business can deliver official answers to searching consumers, helping drive discoverability and revenue. Having worked with Yext before, Corley says it was an easy decision to expand Massage Envy’s existing work with Yext to centralize its brand information and digital marketing efforts. Yext allows Corley to centrally manage the digital brand of Massage Envy, while empowering franchisees to flag location specifics for updates and corrections. When Magnacca moved on to become CEO of Massage Envy, Corley followed as his VP of consumer brand marketing. When she arrived in 2016, the company – which had once been regional but quickly developed franchises across the United States – had literally nothing in its marketing stack. Direct or coordinate activities of businesses involved with buying or selling investment products or financial services.

Watch stories filled with thought leadership, inspiration, and insights from business leaders and our greater community. Increased the efficiency of the media spend using highly targetable online and broadcast media channels to increase awareness and drive traffic to the clinics, consistently increasing prospects and gift card sales. How do we start to optimize this and leverage the insights in the right places? I’d like to lug some AI to our marketing data warehouse, so we can get into the store level and let them know who they’re speaking to.

My Services

The nation’s leading provider of massage and skincare services appointed Julie Cary as chief marketing and innovation officer, effective Sept. 15. Cary will lead all consumer and employee brand marketing functions, including brand strategy and promotion, retail & service innovation, digital marketing, field marketing, public relations and social media. Yext doesn’t just help Massage Envy manage its third-party listings — it serves as a central source of truth and helps drive internal efficiencies. Massage Envy, LLC based in Scottsdale, Arizona is a provider of therapeutic massage services.

Develop, track, analyze, and report on key performance metrics and identify areas of opportunity to improve KPIs across areas of responsibility. Because of the level of customization available on the Search Experience Cloud, our entire enterprise has been able to leverage the platform. Since launch, Massage Envy has driven over 36 million clicks to its listings while experiencing a year-over-year growth rate of 32%. This includes 33% year-over-year growth in direction clicks, 53% year-over-year growth in website clicks, and 23% year-over-year growth in phone call clicks. With local pages, Massage Envy has driven over 10.2M clicks, growing at 21% year-over-year and captured from over 110K different queries.

Wellness Leader Massage Envy Names Industry Innovator As Its Marketing Chief

Massage Envy has 1,100+ locations in 49 states, with new locations opening every month. The company has recently been named the best franchise by Forbes Magazine in its investment range. Massage Envy has made therapeutic massage services and skin care solutions accessible to a network of more than 1,5 million members in franchised locations across the United States.

Search is our most effective, particularly in combination with television and radio. We needed to help understand that some things were right to do when we were smaller and regional. But once we hit 49 states, we were past needing to pivot and needed to start having true strategies to do efficient buys.

As we’re tagging this information, we could then stand up a DMP with our media agency so we could flow all of our insights into this platform and build up audiences. We weren’t able to grow the team and hire the right analytics people, but I’d engaged in the past with an analytics vendor. Salary information comes from 1 data point collected directly from employees, users, and past and present job advertisements on Indeed in the past 24 months. Coordinate the development or implementation of budgetary control systems, recordkeeping systems, or other administrative control processes. Preside over or serve on boards of directors, management committees, or other governing boards. Direct, plan, or implement policies, objectives, or activities of organizations or businesses to ensure continuing operations, to maximize returns on investments, or to increase productivity. IQ/EQ balance that allows the use data to inform your decisions and the insight to create deep connections across the business to get the job done.

How Much Do Massage Envy Marketing Jobs Pay In Virginia?

Ability to demonstrate business acumen including but not limited to analyzing business trends, short and long-term goal planning, budgeting, forecasting, and implementing business and strategic plans. Coordinate cross-functional input, deliverables, timelines, and communicates properly documented progress and issues of campaigns to the Chief Marketing and Innovation Officer.

Review and analyze legislation, laws, or public policy and recommend changes to promote or support interests of the general population or special groups. Deliver speeches, write articles, or present information at meetings or conventions to promote services, exchange ideas, or accomplish objectives. Confer with board members, organization officials, or staff members to discuss issues, coordinate activities, or resolve problems. Prepare budgets for approval, including those for funding or implementation of programs. Direct or coordinate an organization’s financial or budget activities to fund operations, maximize investments, or increase efficiency. Able to make informed business decisions; remain result-oriented when tracking the linkage between marketing techniques and measurable financial results. Collaborate with Chief Marketing and Innovation Officer to define strategic objectives, marketing budgets, and success metrics.

Six months ago, she started working with the company’s newly-appointed CMO Kathy Collins, who’d spent the previous 12 years at H&R Block. See Massage Envy salaries collected directly from employees and jobs on Indeed. The average Asian or Pacific Islander Marketing Manager at companies similar size to Massage Envy reported making $125,778, while the average African American/Black Marketing Manager at similar sized companies reported making $102,086. The average female Marketing Manager at companies similar size to Massage Envy reported making $107,357, while the average male Marketing Manager at similar sized companies reported making $121,507. Dummies has always stood for taking on complex concepts and making them easy to understand.