# Gross Profit Margin: Formula and What It Tells You

This requires first subtracting the COGS from a company’s net sales or its gross revenues minus returns, allowances, and discounts. This figure is then divided by net sales, to calculate the gross profit margin in percentage terms. Gross profit is a way to compare the cost of the goods your company sells and the income derived from those goods. All you need for the gross profit formula is your total revenue, and the cost of goods sold (COGS). You can use your gross profit margin to quickly and meaningfully compare your company to your competitors, the industry as a whole, or even your own past performance. Consider the following quarterly income statement where a company has \$100,000 in revenues and \$75,000 in cost of goods sold.

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2. You can easily calculate Gross profit by subtracting the total cost of goods sold or COGS from your total sales revenue.
3. In the above formula, your gross profit is how much you make after deducting expenses to operate your business and sell your products.
4. Once you know how to calculate gross profit, you should calculate it approximately once per week, once per month, and once per quarter for different levels of your business.
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Overall, the GPMP is a good indicator of the company’s financial health. Its simplicity makes it an easy metric for comparing your business to your competitors’ (assuming their GPMP’s are known). If your GPMP is better than your competitors’, it confirms that you’re operating the business with better than average efficiency.

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The term gross profit margin refers to a financial metric that analysts use to assess a company’s financial health. Gross profit margin is the profit after subtracting the cost of goods sold (COGS). Put simply, a company’s gross profit margin is the money it makes after accounting for the cost of doing business. This metric is commonly expressed as a percentage of sales and may also be known as the gross margin ratio.

Put simply, a company’s net profit margin is the ratio of its net profit to its revenues. Analysts use a company’s gross profit margin to compare its business model with that of its competitors. Calculate gross margin to understand your business’s current finances better and make wise financial decisions in the future. Here are some examples of a gross profit margin so you can better understand this formula.

## What’s the Difference Between a High and Low Gross Profit Margin?

“Understanding your profit margins is particularly essential in navigating volatile times,” says Claude Compton, Founder of Pave Projects, a London-based hospitality group. “Having a deep understanding of your profit margins allows you to be adaptable and pivot at speed while providing proactive leadership and fact-based decision making.” If Company ABC finds a way to manufacture its product at one-fifth of the cost, it will command a higher gross margin because of its reduced costs of goods sold. But in an effort to make up for its loss in gross margin, XYZ counters by doubling its product price, as a method of bolstering revenue. Net profit margin is a key financial metric that also points to a company’s financial health. Also referred to as net margin, it indicates the amount of profit generated as a percentage of a company’s revenue.

With all other things equal, a company has a higher gross margin if it sells its products at a premium. But this can be a delicate balancing act because if it sets its prices overly high, fewer customers may buy the product. As a result, the company may consequently hemorrhage market share. To calculate the gross profit margin percentage, divide gross profits by total revenue. Gross profit is calculated by subtracting the cost of goods sold from net revenue.

## What Is an Example of Gross Profit?

He currently researches and teaches economic sociology and the social studies of finance at the Hebrew University in Jerusalem. As an example, by analysing your margins, a business will be able to pin down related price increases due to unexpected economic disruptions. There is one downfall with this strategy as it may backfire if customers become deterred by the higher price tag, in which case, XYZ loses both gross margin and market share.

This metric is calculated by subtracting all COGS, operating expenses, depreciation, and amortization from a company’s total revenue. Like the gross and net profit margins, the operating profit margin is expressed as a percentage by multiplying the result by 100. GPMP is a well established financial metric, but it doesn’t tell you everything. Although it’s often used as a metric showing overall company efficiency, a decrease in GPMP may have to do with a pricing issue alone. Also, GPMP doesn’t necessarily establish where the problem in low margins originates.

## What Is Operating Margin Percentage?

But while it’s crucial to know how to calculate basic product profit margins, you also need to know gross profit and how it affects your overall business operations. Read on for more information about calculating gross profit, the formula, and a few examples. Do the same steps described above to determine the percentage version of the gross profit margin. Gross profit isolates the performance of the product or service it is selling.

For example, some retailers deliberately create “loss leading” products by keeping margins low, with the expectation of selling customers other more profitable items, he says. Imagine the company is an accounting firm that audits other businesses. A single audit sells for £500 and costs £100 to produce, yielding a gross profit of £400. In the above formula, your gross profit is how much you make after deducting expenses to operate your business and sell your products. If a factory produces 10,000 widgets, and the company pays \$30,000 in rent for the building, a cost of \$3 would be attributed to each widget under absorption costing. For example, for auto and truck manufacturers, the average gross profit margin for the first quarter of 2023 was about 17% [1].

But be sure to compare the margins of companies that are in the same industry as the variables are similar. Gross profit appears on a company’s income statement and is calculated by subtracting the cost of goods sold (COGS) from revenue or sales. Operating profit is calculated by subtracting operating expenses from gross profit.

By stripping away the “noise” of administrative or operating costs, a company can think strategically about how its products perform or employ greater cost control strategies. By regularly tracking your margins, you’re growing a valuable pool of data that you can use to analyse performance over time and across markets. This can help you to understand the customer market that your business is attracting, says Goodacre. For example, by enabling you to spot whether a product is more profitable in one market over another or at certain times of the year. “You can flex your gross margin to sell old stock, increase footfall and increase loyalty,” says Andrew Goodacre, CEO of the British Independent Retailers Association.